After watching one particular episode of the TV programme ‘Mary - Queen of Shops’ and seeing her ask the question ‘What is your Target age group?’, I have always wondered just what I would say if asked that question.
Jayne has always claimed that it would be impossible for us to give an answer to this because as she says, ‘we have to be all things to all people!’
This was highlighted today when I picked up the telephone to answer a call and I was asked if we did Prom Suit hire - now anyone who has read this blog will know we do - see the previous post!!
After explaining to the lady on the telephone that we had a great prom suit offer on at the moment, I was called into the shop to help an elderly couple with a Cardigan they had bought from us previously and which they wanted to change to a larger size.
The man explained that they were a rather remarkable pair, they were in fact twins (not Husband and Wife as I had thought) and that they were both (obviously!) 92 years old. His Sister went onto explain how she liked visiting our shop because ‘it is so easy to park the car outside’ (we have FREE FORECOURT PARKING) and so it was not far for her brother to walk to the shop. They went onto explain how they had left their elder Sister at home!
In the space of 10 mins, I had dealt with 2 seperate customer enquires with an age difference of 76 years! So now you see how difficult it would be for us to define our target age group!
